Free Online Tool

Brand Color Palette Generator - Build Your Brand Color System

Generate complete brand color systems from a single color. Create primary, secondary, accent, semantic, and neutral color scales with accessibility built-in. Export as design tokens.

Pixeliro Logo
Primary
Secondary
Accent
Neutral

Apply Your Brand Colors

See how your generated palette looks in real UI components. Colors update live as you generate.

Button Variants

Primary, secondary, outline, and accent button styles using your brand colors.

/* Button variants using brand colors */
.btn-primary {
  background: #8B5CF6;
  color: #000000;
}
.btn-secondary {
  background: #3B82F6;
  color: #000000;
}
.btn-outline {
  border: 2px solid #8B5CF6;
  color: #8B5CF6;
  background: transparent;
}
.btn-accent {
  background: #EC4899;
  color: #000000;
}

Navigation Bar

A branded top navigation using primary color and accent for CTAs.

Brand

Build with confidence

Your brand. Your colors. Your design system.

/* Branded navigation */
.navbar {
  background: #8B5CF6;
  color: #000000;
}
.navbar-link-active {
  background: rgba(0, 0, 0, 0.15);
  border-radius: 8px;
}
.navbar-cta {
  background: #EC4899;
  color: #000000;
}

UI Cards

Tinted and featured card styles derived from your brand palette.

Primary

Card

Accent

Card

Secondary

Card

Featured Card

Solid primary background

/* Brand-colored cards */
.card-primary {
  background: rgba(139, 92, 246, 0.08);
  border: 1px solid rgba(139, 92, 246, 0.2);
}
.card-accent {
  background: rgba(236, 72, 153, 0.08);
  border: 1px solid rgba(236, 72, 153, 0.2);
}
.card-featured {
  background: #8B5CF6;
  color: #000000;
}

Status Badges

Pill badges and labels tinted with your brand and semantic colors.

BrandAccentSecondaryNeutralActiveWarningError
/* Status badges using brand colors */
.badge-primary {
  background: rgba(139, 92, 246, 0.12);
  color: #8B5CF6;
  border: 1px solid rgba(139, 92, 246, 0.3);
}
.badge-accent {
  background: rgba(236, 72, 153, 0.12);
  color: #EC4899;
  border: 1px solid rgba(236, 72, 153, 0.3);
}
.badge-neutral {
  background: rgba(100, 116, 139, 0.12);
  color: #64748B;
}

Community Palettes

Explore public brand color systems

Key Features

Powerful features designed for designers and developers

Complete Color System

Generate all the colors a brand needs: primary, secondary, accent, semantic (success, warning, error), and neutral scales.

Automatic Scale Generation

Each color automatically generates a full 50-950 scale for light/dark modes, ensuring consistent design across all contexts.

Accessibility-First

All generated colors are tested for WCAG contrast compliance. Get warnings for any accessibility issues.

Design Token Export

Export your brand colors as CSS variables, Tailwind config, Figma tokens, or JSON for design system integration.

Dark Mode Ready

Automatically generate dark mode variants that maintain brand identity while ensuring proper contrast.

Industry Presets

Start from industry-specific color presets: Tech, Healthcare, Finance, Food, Fashion, and more.

How It Works

Get started in just a few simple steps

  1. 1

    Enter Your Primary Color

    Start with your main brand color. This will be the foundation of your entire color system.

  2. 2

    Review Generated System

    See the automatically generated color system including primary, secondary, accent, semantic, and neutral colors.

  3. 3

    Customize Colors

    Adjust any generated colors while the system maintains harmony. Changes propagate through the entire scale.

  4. 4

    Check Accessibility

    Review the accessibility report showing WCAG compliance for all color combinations.

  5. Export Your System

    Export the complete brand color system as design tokens in your preferred format.

Frequently Asked Questions

Everything you need to know

What colors are included in a brand color system?

A complete brand color system includes: Primary colors (main brand), Secondary colors (supporting), Accent colors (highlights), Semantic colors (success, warning, error, info), and Neutral colors (grays for text and UI).

How does the scale generation work?

We generate a perceptually uniform color scale from 50 (lightest) to 950 (darkest) for each color. This ensures smooth transitions and consistent contrast relationships across your design.

Can I generate colors for both light and dark modes?

Yes! The generator automatically creates both light and dark mode variants. Dark mode colors are carefully adjusted to maintain brand recognition while ensuring proper contrast.

How do semantic colors work?

Semantic colors convey meaning: green for success, yellow for warning, red for error, blue for info. We generate these based on your brand colors to maintain visual harmony.

Can I export as design tokens?

Yes! Export your colors as CSS variables, Tailwind CSS config, Figma Variables (JSON), Style Dictionary format, or raw JSON for any design system.

What if I already have multiple brand colors?

You can input multiple colors as your primary, secondary, and accent. The generator will create scales for each and ensure they work harmoniously together.

Ready to Get Started?

Brand Color Palette Generator - Build Your Brand Color System - Free, no signup required

Generate Brand Colors